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April 13 at 10:00 am - 12:00 pm£5
Audience Development and Marketing Training
Two workshops: 13 and 15 April, 10.00-12.00 with some preparatory and follow-up work. You must attend both parts to complete this training.
If you run a place that people visit, such as an historic house, a nature reserve or a country park, and would like more people to visit, these workshops are for you. We will use a tried and tested visitor segmentation model to focus on what motivates people to visit places like yours. This highlights four key motivations which are a great tool for understanding the different reasons people do, or do not, visit you. We will look in detail at one of your existing core audiences and review your offer for (at least) one new audience to develop your best approach to building visitor numbers.
These practical workshops will help you to identify priorities for developing the experience(s) you offer and how you promote them. They are a good preparation for The Marketing Mix workshop on 28 April.
On-line training with Susan Cross of TellTale
To book, https://www.eventbrite.co.uk/o/land-of-the-fanns-18492794715